Why businesses need to be at the heart of a pollution-conscious green transition

Published on :

30 January 2025


Published By :

BusinessGreen


Category :

Op-eds

By tackling air pollution, business leaders can drive sustainable growth while contributing to a healthier, less polluted planet, write Clean Air Fund's Jane Burston and ReNew's Vaishali Nigam Sinha

 

Air pollution isn't just an environmental crisis - it's a multi-billion-dollar business challenge that demands urgent action from leaders across every sector. The World Economic Forum's latest Global Risks Report highlights air pollution as a critical yet under-addressed issue with far-reaching implications for public health, economic stability, and environmental sustainability.

The cost of air pollution is staggering. It claims millions of lives, strains healthcare systems, hampers economic productivity, and accelerates climate change. For businesses, this represents not just a risk to be mitigated, but an opportunity to drive meaningful change. Tackling air pollution offers a chance to unlock significant economic, health, and climate benefits, all while contributing to a more sustainable future.

 

Air pollution: the scale of the problem

The climate crisis, human health and the economy are inextricably linked. Research from UNECE reveals that air pollution exacerbates climate change, destabilises ecosystems and reduces global crop yields. Invisible dirty air particles penetrate our lungs, heart, blood and brain, leading to more people suffering from chronic health conditions like asthma, dementia, and cancer.

 

These impacts pose a significant threat to businesses and the global economy. There is mounting evidence showing that dirty air is bad for business. The World Bank estimates that the health damage caused by air pollution costs $8.1tr a year, equivalent to 6.1 per cent of global GDP. It also has a tangible impact on the workforce, with approximately 1.2 billion work days lost globally every year according to the OECD. By 2060 this could reach 3.8 billion days.

 

These health and economic costs are felt around the world. For example, in India air pollution costs Indian business about $95bn every fiscal year. This cost is equal to 150 per cent of India's healthcare budget. In the Bulgarian capital, Sofia, a survey of highly skilled workers revealed that over half (58 per cent) of the respondents attributed dirty air to increased sick days, and over two thirds (68 per cent) said they limit their working hours because of the quality of the air in the city.

 

Business leaders have the power to change the story. By engaging in efforts to reduce air pollution, they can help improve the climate, public health, and the economy.

 

Business as part of the solution

Use of fossil fuels is the main driver of pollution. It's important to recognise that all businesses contribute to air pollution in some form -whether through supply chains, office buildings, transport, employees, data systems, or manufacturing. In fact, commercial activities, such as energy production, agriculture and transport, contribute to around 40 per cent of particulate matter (PM2.5) emissions.

 

The Alliance for Clean Air, a coalition of 21 multinational companies that are dedicated to improving the state of the air we breathe, brings together leading businesses to help them realise ESG and sustainability targets through reducing air pollution. It helps businesses commit to measuring and reducing value chain air pollutant emissions, investing in innovation and working with policy-makers and peers to champion the social, economic and climate benefits of tackling air pollution.

 

Business leadership on clean air

As the Global Risks Report underscores, every sector has a role to play in combating air pollution. By adopting strategies to reduce air pollution, businesses can align their operations with broader climate goals, improving both the planet and their bottom lines. Policymakers play a vital part in strengthening regulatory frameworks, especially local and national regulators who are well placed to drive action on pollution and support risk preparedness in the years ahead.

 

ReNew and the Clean Air Fund are leading by example. As one of India's largest renewable energy companies, ReNew is advancing clean energy solutions while tackling air pollution through sustainable practices and innovation. The Clean Air Fund supports the activity of leading businesses to measure air pollution emissions across supply chains and reduce air pollutants.

 

Our experience shows that businesses are well-positioned to tackle dirty air and can leverage the same approaches used to reduce greenhouse gas emissions to cut air pollution - often simultaneously. Now is the moment for additional businesses to step up, challenge outdated practices, and embrace solutions that reduce air pollution.

 

By committing to address air pollution, business leaders can drive sustainable growth while contributing to a healthier, less polluted planet.

 

Jane Burston is CEO of Clean Air Fund, and Vaishali Nigam Sinha is co-founder of ReNew.